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A Kyiv Studio Wagers on the Vertical Drama

Holywater did not begin its life as a television outfit. Back in 2020 Bogdan Nesvit and Anatolii Kasianov established the company in Kyiv, Ukraine, and its range of products still reads more like a mobile entertainment laboratory than a streaming platform. My Drama shares the portfolio with My Passion for https://www.reelshorts.org/ books, My Muse for AI and FreeBits. That breadth is telling: it points to a business for which video is one consumer product among several, not its whole identity. The vertical drama, a format that began in China as duanju and is framed 9:16 for an upright phone, was where it eventually placed its wager. The sector’s leading names were supported by Chinese and Singaporean groups, so breaking into this market was a brave move for a small Ukrainian company.

Spring 2024 and the Debut of the My Drama App

Spring 2024 brought the launch of the My Drama app, although the precise date depends on which source you believe. Google Play shows March 13, 2024, the App Store shows May 9, 2024, and TechCrunch dated the launch in April. Judging by the difference between those store dates, Android likely came first and the iPhone version followed about two months later. At launch, the slate relied heavily on the genre’s favorite tropes. Early titles like The Shy Beauty and the Billionaire Beast and Love Captive to a Mafia Boss reveal most of what you need to know about the tone just by their names. The studio was ultimately set apart not by the stories themselves but by the collaborator it would soon be making them with.

Fox, $22M in Fresh Funding and a Webby Win

During October 2025, My Drama ceased to be a mere startup curiosity. An equity stake in Holywater went to Fox Entertainment, and the agreement carried a commitment to produce more than 200 vertical titles over two years. A $22M funding round led by Horizon Capital followed three months later, in January 2026, with Holywater raising the sum. Among the Fox-produced titles on the platform are Billionaire Blackmail, Bound by Obsession and My Heart’s Offside. The company also holds a 2025 Webby Award for Best Streaming Service, an honor it features on its App Store listing. Few rivals can claim what those milestones hand My Drama, namely a major American studio acting as both shareholder and producer.

My Drama Fact File

The table below is the short version of the story for when you only have a minute. The ownership, legal, platform and pricing details that matter most to a new viewer are gathered in one place. The prices are the ones displayed in the US App Store as of September 2026. Country, platform and promotion all affect them, so read them as a rough guide rather than a quote. The install number refers to Google Play, where the app lists 5M+ downloads. Which legal entity you contract with depends on where you live, a detail that becomes relevant if you ever need to contest a charge.

What It Feels Like to Watch My Drama

The basic experience is the one the whole category is built on. Episodes are vertical and sized for a phone held upright; in this genre they typically run one or two minutes, and then a cliffhanger pushes you toward the next one. A single story can silently swallow an evening in short bites, because series often run anywhere from 20 to 100 episodes. The range of screens it supports is where this drama app really distinguishes itself. Besides iPhone, iPad and Android, it appears for Apple TV on tvOS 18 or later and for Vision Pro. ReelShort’s App Store listing, by comparison, shows no Apple TV version at all, which underlines that this big-screen option is rarer than you might expect. Granted, a 9:16 frame will never fill a widescreen television, yet the option transforms a solo phone habit into something a couple can watch together.

As for content, the library mixes Holywater’s own early productions with the growing Fox slate. As titles like Billionaire Blackmail and Bound by Obsession make plain, the Fox releases stick close to the genre’s familiar formula. Scale is where the honest caveat comes in. The app shows 5M+ installs on Google Play, a fraction of the 100M+ that ReelShort, DramaBox and ShortMax each show. That gap tells you where My Drama sits in 2026: a well-backed challenger rather than the category leader.

Pricing: How Much My Drama Costs in 2026

Access comes in three ways, and the key figure is the weekly pass. About $19.99 a week is what “My Drama: Full Access” runs in the US App Store as of September 2026. That places it on par with the weekly passes from ReelShort, ShortMax, DramaWave and GoodShort, all listed at about the same price in the same store. Coin bundles, which unlock individual episodes, cost from roughly $4.99 to $24.99. Lighter viewers have cheaper entry points than the full pass, because a separate Premium tier is listed at about $4.99 to $9.99. Because prices change by country, platform and promotion, the figure on your own device may differ. The weekly subscription renews automatically until you cancel it, like its rivals’ plans. Run the numbers first: at four renewals, a $19.99 weekly pass adds up to about $80 a month.

Terms Worth Knowing Before You Pay

My Drama’s terms of use contain fine print that deserves more attention than most viewers pay it. As coin purchases are final, there is no easy refund if a series disappoints after you unlock it. After 12 months of inactivity, coins are also forfeited, so a balance left untouched for a year can simply disappear. Reflecting the consumer rules in those markets, viewers in the EU and UK get a 14-day right of withdrawal. Purchases made on the web are labeled non-refundable except where the law requires otherwise. Deleting the app does not cancel your subscription, and the terms say this clearly, and that is the most important point of all. On an iPhone you cancel under Settings, then your name, then Subscriptions, while Android users use the Subscriptions menu in Google Play. Holywater does not process refunds for store purchases; Apple or Google does.

It is also useful to know exactly who stands on the other side of the contract. US users deal with XOLY LIMITED, a Delaware company, while everyone else contracts with Holy Water Limited in Nicosia, Cyprus. As with any vertical drama app, a further warning applies here. Sites promising modded APKs, unlimited coins or free coin generators are unofficial, and they are not a safe way to watch anything. If the price seems steep, the right step is cancelling the pass; do not go hunting for a hack.

Our Verdict: A Challenger With Hollywood in Its Corner

On install counts, My Drama is not close to being the largest vertical drama app. What it has instead is an unusual mix: a Kyiv founding story, a Fox equity partner committed to more than 200 titles, fresh funding from January 2026 and a Webby on the shelf. ReelShort, for one, does not list Apple TV support, which makes it the practical upside for My Drama viewers. The drawback is the same one that dogs every rival, namely a weekly pass of about $19.99 that renews quietly in the background. If you are after Fox-produced romance and the option to watch on a television, the My Drama app earns a place on your home screen. For viewers who simply want the largest claimed library, ShortMax and its 50,000+ dramas make the more obvious choice. Either way, create a reminder the day you subscribe, and cancel through your store account rather than trusting the delete button.